Having trouble coming up with concepts for your upcoming whiteboard animation video? Fear not, it occurs to the best of us. This blog is meant to provide you with the necessary creative inspiration, regardless of your level of experience with whiteboard animation techniques.
Whiteboard animation company videos have become an effective tool for marketers, educators, and businesses due to their dynamic combination of animation, visuals, and narration.
But the ideation stage is where a really powerful video is made. During brainstorming, your initial scrawls become an engrossing tale that your audience can relate to.
We’ll provide four tactical pointers in this guide to help your whiteboard animation company video brainstorming sessions run smoothly. We’ll give you the skills and methods to transform the chaos of brainstorming into cinematic clarity.
First tip: Identify your target audience and goal in Whiteboard Animation Techniques
Defining your target audience and outlining the purpose of your video are crucial phases in the brainstorming process. It is ensured that your content resonates effectively if you know who you are making the video for and what message you want to get across.
Consider performing client personas or market research before beginning work on your best explainer videos to acquire knowledge about the characteristics, hobbies, and habits of your intended audience.
At the Project Kick-Off Call, which occurs at the start of every project, we always work closely with our clients to find out about these factors. This is when we really get down to business. We talk about the motivation of the audience and the objectives of the project, which helps to shape the tone, style, and messaging of the whiteboard video.
When organising your whiteboard animation videos, consider posing these queries:
What needs does your audience have?
To what extent is this topic already known to your audience?
How long can you hold the attention of your audience?
Who else is vying for the interest of your audience?
Tip 2: Unleash Your Creative Potential
Getting creative is a rewarding part of the process of making a whiteboard animation, despite the fact that it can be intimidating.
To come up with a tonne of original ideas, try out different brainstorming strategies like mind mapping, role-playing, and “yes, and…” exercises. These techniques promote teamwork and unconventional thinking. We now know that brainstorming in groups can produce incredibly creative results, even when the ideas don’t all seem like winners.
The secret to creative thinking is teamwork. Think about holding brainstorming sessions with various teams or individuals from various departments in your company. A variety of viewpoints can inspire original concepts and distinctive narrative techniques for your whiteboard best explainer videos.
When working on your whiteboard video, the best way to unleash your creative potential is to create a safe, accepting environment where ideas can flow. Are you still in need of brainstorming guidance? Here are some more suggestions:
One of the best ways to add authenticity to your marketing and gain your target audience’s trust is by crafting a story that resonates with them.
Tip 3: Write an Engaging Story
A strong narrative serves as the foundation for any effectively produced whiteboard video. After considering your intended audience, develop an engaging narrative that draws them in, keeps them interested, and successfully conveys your message.
Use the traditional storytelling framework of exposition, rising action, climax, falling action, and resolution to organise your story within the parameters of your brand.
From beginning to end, viewers are kept interested by the logical progression of events provided by this “Storytelling 101” structure.
Of course, animation and pictures are essential for supporting your story. Employ them wisely to improve brand narrative, make difficult ideas easier to understand, and lead viewers through your whiteboard video’s journey. As animators, it is our responsibility to use diagrams, illustrations, and visual metaphors to clarify abstract concepts and increase audience comprehension.
Tip 4: Using Technology and Tools to Improve Your Brainstorming
Examine online whiteboard resources that support idea visualisation and remote collaboration. These platforms allow teams to work together in real time, regardless of location, to generate ideas and create visual concepts.
Think about your unique requirements and financial limitations when choosing technology and tools for brainstorming. To select the tools that best meet your needs, compare features, pricing options, and user reviews.
Using asynchronous collaboration tools like Jamboard, Kudoboard, and Google Drive has been enjoyable for our team. Our completely remote team has been able to stay creatively involved with each other despite our distance from one another thanks to the tools that propsensity for group mind mapping and team brainstorming allows us to use simultaneously from different locations.
